Designing and implementing a Flowcasting process is hard work. It requires people to change how they do things. Most folks ain’t to keen on changing their ways.

So, what to do? We can all take a lesson from Seth Godin, the marketing genius who’s brought us fresh thinking like permission marketing, purple cow and the ideavirus. Here’s what Seth had to say in a recent post:

Belief

People don't believe what you tell them.

They rarely believe what you show them.

They always believe what they tell themselves.

Wow! What a brilliant piece of change management advice. Seth is a marketing genius in our humble opinion. We had no idea he was also a change management expert.

You reckon we should tell him?