The retail supply chain now extends all the way to the retail shelf.

We came across a great article that talks about the shift in thinking that's happening in retail supply chain management. Here's a snippet:

"In the old way of doing things, retailers replenished warehouses based on predetermined reorder points after inventory was shipped out of the warehouse (see diagram). "What you really need to do is bring in the items you need to support the store based on promotions, seasonality and what's selling," says Bowen. "Retailers are trying to get to the point where consumer demand in the stores is driving the replenishment activities in the warehouse.""

Click here to read the entire article.