Supply chain professionals are beginning to talk a lot about a concept called Flow. In short, Flow aims to move products from manufacturer to consumer in as little time as possible. For many products in a retail supply chain, Flow can happen in a matter of hours, or within a day or two.

But to ultimately achieve Flow, the information from consumer to supplier must be timely and actionable. Our prediction is that Flow will only be achieved (on any scale) by using Flowcasting – that is, timely, accurate, up-to-date projections of inventory movements from source to store throughout the entire retail supply chain.

After all, why’d you think we called it Flowcasting?