"We don’t make the snowboard. We make it stronger. We don’t make the clothing. We make it brighter. We don’t make the helmet. We make it tougher.

At BASF, we don’t make a lot of the products you buy. We make a lot of the products you buy better. ®"

It is one of the most recognizable advertising campaigns in the world. BASF, the German chemical company, makes over 6,000 products that we all use on a daily basis – and most of us probably couldn’t name a single one of them.

The point they are trying to make is that they provide the basic elements, without which a large number of the products we use today would be inferior. The value they bring is interwoven (sometimes literally!) in the finished goods that are made by other companies.

Flowcasting is a lot like that.

At first blush, people tend to want to pigeonhole a concept like Flowcasting into their current notions about how the supply chain operates. “It’s basically a different flavour of computer assisted ordering, right?” people will often ask us.

Just like there’s a lot more to BASF than chemicals, there’s a lot more to Flowcasting than replenishment.

Flowcasting doesn’t plan your promotions. It makes the execution of your promotions more successful.

No more separate sales planning, shipment planning and purchase planning. No more committing quantities and dates weeks in advance, then hoping for the best. With Flowcasting, you plan your sales uplift and additional merchandising requirements once at store level and let the supply chain plan (and replan) itself right through until the promotion is closed. Don’t believe us? Read Chapter 6.

Flowcasting doesn’t rebalance your categories. It makes category management, product transitions and planogram execution seamless.

No more cramming the DC with pipeline filling quantities that will hopefully make it to the stores over several weeks. No more guessing the impact of planogram resets and pushing stock to the stores. No more trapped inventory or massive markdowns because of bad transition timing.

Flowcasting is a forward looking planning process. It always has an up-to-date view of where your inventory is -and where it’s going to be - several months into the future. If a planogram is changing in 2 months, plug it in and let the calculation deliver the exact quantity required to support it to the exact stores that are affected at the exact time the planogram needs to be set up. If you’re transitioning a line, look in the planning system to see when store level inventories will be dropping to zero with no pricing changes. Don’t believe it’s possible? Read Chapters 7 & 8.

Flowcasting doesn’t manage your capacity. It makes your capacity constraints highly visible before they become a problem.

No more using last year’s receipt, shipment and inventory data to try to predict your upcoming capacity needs. Have any products been added or removed since last year? Have any new stores opened or closed since last year? Are this year’s planned promotions identical to last year’s?

The Flowcasting process produces up-to-date projections of demand, supply and inventory at the most granular level (by item by day in units) for every location in the supply chain. Those projections include not just baseline increases, all known demand and supply influencers at the same level of granularity. Capacity planning is as simple as converting the units to cubic feet, pounds, pallets, picks, trailers labour hours, etc. and aggregating by facility, facility area or lane. Sound too good to be true? Read Chapter 10.

Flowcasting doesn’t solve all your supply chain problems. It makes solving your supply chain problems easier.